Have you ever had a conversation with someone, and been struck by just how much they seem to know?
You know the type – a person who you engage in conversation on a particular subject, and suddenly their face brightens, shoulders straighten, and they begin to talk with conviction, passion and knowledge.
While it can be a little intimidating to meet these experts, there’s something amazing about talking to someone and hitting on that particular subject that transforms them, as they warm to their subject and tell you what they know.
These people are not remarkable, or unusual.
We each of us have a specific topic about which we are very knowledgeable. It could be something like parenting, weaning, breast feeding or potty training. Equally, we may wax lyrical about something more highbrow such as politics, travel, literature, art or technology.
No matter how old you are, you have a vast wealth of experience to share with others.
If you have been a stay-at-home mom or dad for the majority of your career, you will be the best possible person to talk to when it comes to knowing how to manage laundry, housekeeping and domestic challenges in one hand, while you juggle kids in the other. If you have experience in the insurance sector, you may be a brilliant person to talk to when it comes to understanding the best sort of cover to get for your vehicle.
The fact is, as an online entrepreneur, you have amassed experience in your chosen field of industry. If this wasn’t the case, you would never have taken the plunge and decided to set up your site to make revenue. You wouldn’t choose an industry unless it had the power to kindle that passion in you which comes from knowing your subject, and being keen to talk about it.
It’s one of life’s truisms that people tend to love what they are good at. If they have an affinity for literature, it’s probable that they will choose that subject to study, and then the more they learn, the more interest they have for the subject. People all have hobbies and interests, and if a particular subject really resonates with us, the likelihood is, when we go to work for ourselves and set up our company website, we’ll be picking something which we are very good at.
So, here’s a fact.
You are a genius at what you do.
We know this, because you are the only person in the universe who can apply your own unique set of experiences and knowledge to your business. No one else has learned exactly what you have, been through the same experiences, or followed the exact same path as you have. Not only are you a genius in your chosen field, you are also the only single person in the world who can bring your particular slant, niche, or specialism to your field.
It’s an interesting thought, isn’t it?
The next time you doubt your capabilities, or feel that you can’t produce products or services that are unique, think again. Take all of your invaluable experiences and apply them to your business. You’ll come out of the other side with a truly unique, different, innovative product, and you will know that you were the only person on the planet who had that unique mixture of skill, knowledge and passion to make it what it is.
It’s time to get confident about what you can achieve. Go out there, and spread the word. You are a genius, and you have a product to prove it!