Do you ever have those moments where you’re struggling with a challenge at work and home, and then all of a sudden like a bolt from the blue, you get a genius idea for how to make the challenge easier?
It happens to me all the time.
I can be trying to open a tin, and while I’m working to get the lid off, my brain starts to present lots of solutions to make the process easier. Most of these ideas are silly, but every now and again I come up with something which I think is an absolute killer idea. I imagine the success it would receive if I were to manufacture and market it.
And then I walk away, drink my soda, and go back to work.
Here’s the thing.
Our brains are naturally predisposed to problem solving.
In those moments where we are immersed in something which we are interested in, and we come across a blockage or obstacle, our obliging minds will work away trying to think of a solution even while we are unaware of the incredible process going on in our sub-conscious.
Some of the greatest inventions of our time have emerged from the same circumstances. Mothers who discovered a life hack for taking care of their kids. Drivers sitting in their vehicle, wondering “What would happen if….?” – It’s that moment of struggle, followed by a simple solution.
The problem is, in life, we rarely have the time, budget, resource or (let’s face it) enthusiasm to take the ideas we come up with to market. It’s a long process to devote time and energy to a single invention, gadget, life hack or idea, and have faith that other people will appreciate it as much as you do.
However, we have good news for you.
Right now, you have a specialist industry and area that you work in, right?
You may be a florist, engineer, mechanic, Mom, software developer, writer, or an expert in the care and training of German Shepherd dogs. Whatever your niche, right now you have an area of life about which you are a bit of an expert. Whether this is your hobby, or your full-time job, you happen to have a wealth of experience in a specific area that is much higher than most people around you.
So, you spend a lot of time immersed in that industry niche or hobby. You think about hacks every day, and because you are unique, and a specialist, your brilliant brain will be producing solutions and solving problems each time you come up against a barrier or challenge.
This means, you are uniquely placed to find your killer idea for a passive income product. You can solve problems, and then create a product (a series of videos? Podcasts? eBook? Training guides and courses?) to tell the world about your hack.
And, because your idea was borne from the need to solve a problem, and will make life easier for others in the same situation? Your passive income product will be a success.
If you’re struggling right now to find your killer idea, walk away from it for a while and immerse yourself in what you know and love best. Your brain will resolve it for you. You’ll get that ‘light bulb’ moment, solve a problem, and then want to tell the world about it. THIS is where your killer idea for your passive income will come from.
Tell us your killer idea…please shre your thoughts in the comments below.